It is no coincidence that in the hands of Samo Rovan, the camera reflects passion, sincerity and warmth. It is these same qualities with which he approaches all of his subjects. It is also why people have sought him out time and time again, asking him to photograph them or for them.
Initially, as a student of architecture years ago using a camera for documentation purposes, Samo was immediately smitten with the medium. He reflects on how he “could capture his thoughts and ideas through the camera. I wanted to see the beauty and diversity of life in my own way and document these moments.” Shortly thereafter, the owner of the film studio where he had his film developed asked Samo to take photographs for him. This led to an invitation by a Slovenian photo press agency to work as one of their photojournalists.